He is engaging in reciprocation. The love is a positive result of one of my business building principles: "Give something away every day."
Giving can come in many forms:
1. Special prices.
This can be low prices on newly released products, specials on existing products or unique bundles that you normally wouldn’t sell together. I am going to start releasing products with my previous buyers list at a really deep discount, my blog announcement list at a deep discount and on the blog at a discount. In this way I give back the most to the people who have purchased from me before and are likely to do so in the future.
2. Free products.
Just give some stuff away for commenting on your blog, linking back to you, asking the best question. There are lots of ways to give stuff away. And I would imagine you have a lot of stuff you need to give away.
3. Recycling materials that you no longer need.
You can give these courses, books or software packages away or at a deep discount and clean out your closet at the same time! This also exposes someone new to someone else’s work which means this is double giving.
4. Linking to others in posts.
Pretty self explanatory. The bonus is: you can get an immediate link back to you if they allow track-backs.
5. Adding people to your blog roll.
I would only suggest this if this is someone whom you really recommend. If you actually read some one’s blog every time they post – add it. If not, then you’re just trying to get something for nothing here and you probably won’t get any reciprocation. Plus, blog rolls are considered recommendations, so if you recommend rubbish sites then your site is probably rubbish too. You are judged by the company that you keep.
6. Positively contributing on other’s blogs.
This mainly consists of commenting. The more comments a blog has, the more likely the casual reader will start to think that the blog has an active community behind it. This is a strong persuasion factor and may convince a few more people to stick around the other blog and since you’re commenting on that blog, they will eventually find you! You must positively contribute to the discussion in order to get anything back from this.
Guest posting is another way to contribute. The owner of a blog gets a break and you get show your work to a whole new set of people.
7. Providing testimonials.
You usually get a cheap or free product and exposure for your site on a sales page. Only provide valid testimonials. If you think a product is rubbish but you provide a positive testimonial anyway just to get on a high traffic sales page – once people find out that you recommended a crappy product they’ll think the same about you.
8. Unexpected bonuses.
Look at your last 10 customers and send them a free related product. Send a free e-book to one of your mailing lists. Make sure the bonus has value and is related to the interests of the recipient. Don’t send a book on bobsledding to someone who ordered a book on computers (though I would like to send my computer down a bobsledding run occasionally).
9 Special news or information.
News or info that you share exclusively with one of your lists – like the special information that I sent ONLY to my blog announcement list the other day. Make it helpful, relevant or fun. I sent that info the other day to ensure that there is a very special reason to continue receiving emails from me and they received some very valuable news. (Maybe you should sign up…)
10. Buy a product.
Lots of people are trying to make money online and spreading the wealth is a great way to give and hopefully you get something good in return.
Do you have any other ideas on how to give? Let me know in the comments!