February 4, 2008
Opt In Test Results
Last month I set up a simple split test in AWeber for my blog to determine what was converting better.
In each popup I offer Terry Dean's "10 Key Strategies to Earn More, Work Less & Enjoy Life!". The verbiage of the offer is different though. Here is the verbiage that was being tested.
- Sign Up for Blog Post Announcements Delivered Directly to Your Email and Receive "10 Key Strategies to Earn More, Work Less & Enjoy Life!" Immediately…
- Join the Steven Lohrenz Blog Announcement List and Receive "10 Key Strategies to Earn More, Work Less & Enjoy Life!" Immediately…
The opt-in rates were as follows:
- 3.2%
- 1.2%
If my math is correct, number 1 is a 260+% improvement over my old popup. If I had left it and didn't start testing, I would never have found out that I could get higher percentages. Testing is essential to your business. Everything deserves to be tested. Now that I have that result, I have created variations on that first phrase and am testing those against the baseline. What will be the result? I'll let you know in a month or so…
Popularity: 33% [?]
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Filed under Copywriting, Internet Business, Traffic by Steven Lohrenz
Comments on Opt In Test Results
Brandon @ 5:08 pm
Interesting that the first headline scores 211 in Glyphius and the second one scores 153.
Steven Lohrenz @ 4:50 am
I suppose, I can't say that I've been all that impressed with Glyphius. Very often lower, much lower scoring headlines have won or are winning for me.