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There's 3 basic steps to marketing on the internet. It's all based around permission. You must gain a person's permission to send them occasional offers and (more often) helpful information they're interested in.

1. Drive traffic to your website.

Here you can use PPC, SEO, article submissions, social media, blog carnivals, press releases, link building, etc. There are literally 100's of different ways of getting traffic to your website or blog.

2. Increase conversions of your sales page or opt-in page.

Using Google Optimizer or one of the more highly priced packages start to modify your site to increase conversions. Start with headlines and the offer. If you are using Aweber for maintaining your opt in list, then use it's built in functionality for testing different signup forms.

3. Use the permission you've just gained to contact the person.

This does not mean spam them! Provide them with a couple of informational articles and then a single offer. Several articles of information and then another offer. Do not abuse their permission.

It's just about that simple. Over the past few months this is the plan that has produced the most success for my business, especially driving traffic to a opt-in page with a giveaway and repeatedly contacting the person. I've heard it said and now can testify that it is easier to convert over a series of emails than it is to sell them on a one shot sales page. I'm going back to revamp some of my opt-in pages to contact and promote my other products and provide valuable information.

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