March 11, 2008

The Master Plumber Dilemma


Creative Commons License photo credit: Phillip

I've come up with a solution to all of my problems with unique article submissions to a large email list.

The things I can now do:

  1. I can maintain a list without double opt-in verifications,
  2. I can throttle the send rate of email messages,
  3. Messages are sent through my own SMTP server (helps to avoid getting caught in spam filters)
  4. Each message is unique,
  5. I don't have to leave my PC on during the send,
  6. Bounces/bad email addresses are automatically unverified,
  7. I can unsubscribe users and make sure I won't start sending to them again in the future (For example, if interns send me the same email address as someone who has asked to not receive articles, it knows and won't send to them again - I don't have to maintain a separate list of do not sends and manually weed them out…)
  8. Multiple emails are not sent to the same addresses (which is a problem I had with Artemis Pro),
  9. The format of the article is exactly the same as the Content Spooling Network, which I also use (and which provides a preview feature, so if I use the CSN to initially format the article I can preview/edit and then simply cut and paste to my server for sending to the email list).
  10. Update: In addition, you can upload your Artemis Pro external publisher list simply by adding a single line at the top of the file.

But, I'm hesitant to release it because of the complexity of the installation and the perceived value of what I have actually added to the open source product I modified. While thinking about this dilemma, I'm reminded of a parable:

A master plumber is called in to fix a problem with an ancient boiler, in which the plumber takes out a small hammer and, with one hard thwack, fixes the problem. Upon being presented with a bill for $1,000, the building's owner says, "That's an outrage, all you did was hit the boiler with a tiny hammer." The plumber calmly ripped up the bill, and made a new one which read, "Hitting boiler: $10; knowing where to hit boiler: $990."

Now, I have no idea if the owner actually paid the bill.

But for the owner of the furnace, my old bosses and many others there seems to be a disconnect between hours worked and results. If you get results, who cares how long it took you to get those results?

Would you be willing to pay $100 for an open source program that performs the above and I only had to add 100 lines of code?

Do you see the same value if you knew I only added 30 lines? What about 10? What if I only had to modify a single line of code?

The end result is the same. Why would the end value be different?

Leave your comments below, if there's enough interest, I'll release it as a separate product. If not, it'll only be made available to my coaching clients (coming soon!).

This software has been released: Unique Article Marketing

Popularity: 10% [?]

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Filed under Automation, Software Development, Tools by Steven Lohrenz

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Comments on The Master Plumber Dilemma

March 11, 2008

James Lee @ 4:03 pm

Steven,

This is a no brainer.

If this program can do all you say it can, and allows us to leave all the headaches of SMTP's, blocked port 25's, gateways, and all that jazz behind, it's already worth the investment.

Separate product please!

James Lee

Robert Phillips @ 4:16 pm

I would say release it. Lots of people seem to have the challenges you mention…including me. So what if you added only one line of code to an open source program. I don't know what the open source program is and I don't know the line of code (or 10 lines or whatever) so the knowledge you have is valuable.

Ed @ 5:26 pm

Hey where do I send my cheque? (I.e. Ditto James and Robert… YES please! :-)

March 13, 2008

Tim Gary @ 4:38 pm

Hi Steven,

Just a bit of feedback, per your most recent post linking back to this message.

First, no–the title of this post wasn't enough to get me to make an effort to visit the posting when it was announced. It took today's follow-up post to clarify what this post was about for me to visit.

Second, it took several reads to really understand what you were kinda offering. I say kinda because you are unsure about even offering it, and put MUCH more emphasis on the act that it's a slightly modified open source program, than on what it actually does.

Third, if you don't have intimate knowledge of Artemis Pro, and Content Spooling Net, you wouldn't know or care about 90% of your "problem solved" list. You still didn't clearly say what the heck the program will do for someone… If you are strictly targeting owners of Artemis, I'd say you are probably looking at too small a market, especially if the only publicity is here on your blog…

You could do a lot with this…

You could make it a real product, tell people what it will do for them, how it's better than the competition and some results.

You could release the patch/mod for free with no support. Charge $250 for support and an install walk through video… You could have a signup to your mailing list be a requirement for the patch (sign agreement that NO SUPPORT is offered unless they paid for it–and you must be credited with a link back during any discussion of the patch). Should be god for a lot of free publicity–other blogs, IM New Watch, etc..

You could do the above at a really nominal cost ($10 to $25), still with no support…

So. I'd potentially be very interested in it myself, but I'm a programmer, and would likely need no support for installation. It would come down to cost, and what it'd ultimately do for me. Given a bit of time, and energy (which you'd save my time by making the mod available in some way–as mentioned above) I could probably deduce what software your have "hit with a hammer"–and given more time and research, figure out where you hit it… but it would obviously save a lot of time to just get that info from you.

I really enjoy your blog, and hope that all of the above is interpreted as the constructive feedback it is meant to be. Keep up the great work.

-Tim

March 14, 2008

Steven Lohrenz from Make Money Online @ 8:17 am

Tim, Constructively taken. I had been addressing Artemis Pro users exclusively because Artemis Pro is where I've gotten the most complaints and requests about replacing. I guess I jumped ahead and assumed people would know what I was talking about. (And some did, obviously some didn't.) The value/work ratio was one of my largest concerns with this, which is why it come across in the post. The other concern is the eating away of any profits with support requests. There's some complexity in the installation. You've got some great ideas, I'm going to take away and mull over. Thanks Tim!

[...] his recent post The Master Plubmer Dilemma , Steven Lohrenz mentioned a solution to many of the challenges of make unique article submissions [...]

Richard McLaughlin @ 8:56 am

I think the product would be worth a try and if you just pulled out a semi colon to make the change, it would be worth it.

IT Career Coach @ 10:03 am

Hi:

I came by this post after reading Robert Phillips announcement.

I am not sure of what the problem you are trying to solve is.

If you are only focusing on "Artemis Pro" clients, how big is that market really?

Thanks

Margaret Flanigan @ 10:19 am

I would love a product like that. If you have something that can untangle one of the biggest knots in my business, I'll be first in line to get it. Thanks!

Tim Gary @ 11:33 am

After reading Robert's post, I'm definitely interested in the software. If support is the #1 hangup at this point, I'd be willing to help out in this regard. Also, it would be relatively simple to setup a quick private forum just for those who have the program for user-to-user support. This way Robert, you, myself or others who have the technical skills could help out.

Oh, of course I vote for the give-away to build list idea. Not that this is a democracy or anything ;-)

Louis @ 2:18 pm

I'm not a programmer so there's no way I'd have any idea about differences in code. I am interested in the potential benefits of the software. Since you've already created the program, why not go ahead and monetize it? Make sure you create complete enough instructions and documentation and you'll be good.

Kenton Newby @ 8:48 pm

Steven,

I completely missed that post. I think it was the title that threw me off and in the mad rush of going through my Google Reader, it just flew by me.

I think that product sounds like an awesome idea. I've tried numerous solutions to the dreaded SMTP problem with Artemis with no luck. Now I don't feel like troubleshooting it because I've spent so much time on it already with nothing to show for it.

So if you have something that make that a non-issue, it doesn't matter how much code was changed or not. The only people that will be able to tell are other programmers and if it's that simple, they could do it themselves (not your intended market, right?).

But a non-programmer wouldn't look, wouldn't know where to look and wouldn't care to look as long as the thing worked.

Just my thoughts. Hope you decide to release it, one way or another.

~Kenton Newby

March 18, 2008

Daniel McGonagle from http://danielmcgonagle.name @ 1:36 pm

If I understand this correctly, this tool
will allow for creation and delviery of content
to an email list, albeiut a larg eone?

I'm not an Artemis user, so I don't really see
what is so special here, altohugh I'm sure there's
great value behind this, but I'm not sure why anoyne
would risk handling Spam complaints form emails sent form own server, when one could use Aweber, for instance.

Also, why not just submit article to a blog and send email list the link to that post, or submit article to an article directory, and once accepted, send that link to list..

I know I must be missing something here, please expound upon this for the non-Artemis users.

Thanks,

Daniel McGonagle
http://marketersrelief.com

Steven Lohrenz from Make Money Online @ 4:26 pm

It will allow the delivery of unique articles to a self built email list. The assumption is the emails you are sending mails to have requested to receive articles via email. If you add people who haven't requested to receive articles by email, then you are spamming and you deserve to handle the spam requests. Otherwise, it's not spam. Aweber doesn't allow you to send a unique article to each user.

March 20, 2008

Tom Brownsword @ 5:07 pm

Hello Steven,

I'd like to know more. This looks extremely interesting.

As a dialup user, I'd love to have a solution that doesn't require me to stay connected to the Internet. That alone would be enough to sell me.

Best regards,
Tom

P.S. — Heard about this from Robert Phillips!

April 1, 2008

Bryan @ 9:10 pm

Not sure if you thought about this, but if it is a server-based script, do realize that a lot of hosts limit the amount of email that can be sent from an account and if they see 7,000 emails sent out from an account, be sure they'll come knocking on your door.

Have you thought about the promo and linking potential of submitting your software to a few hundred software directories? They may be worth more than whatever you charge for the software.

April 2, 2008

Steven Lohrenz from Make Money Online @ 6:55 am

Bryan, As I said above: "I can throttle the send rate of email messages" so I get around the send rate limitations with this software. This software has been released: you can find it at http://www.uniquearticlemarketing.com Steve

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